Marketing your book!

After your book has been written, edited and laid out and ready to be printed, you need to start thinking about ways to market it so that people know about yoru book and set out to buy it. Book marketing, perhaps, is most ignored by authors when they could themselves be the most passionate salesperson their book could have. While we do provide a wide range of marketing plans, here's a list we put together for our authors to do themselves. Perhaps something you could borrow from?

Online promotion:

1. Have bloggers review your book. Choose relevant bloggers. For example, if your book is on science fiction, send it to bloggers who are sci-fi aficionados

2. Add a "signature" to your email. Signatures should be brief and "punchy". Add a link to information about your book if possible

3. Get friends to add your link to their email signatures

4. Create a free website (blog) for your book. These are free and easy to set up. For blogs visit http://www.blogspot.com/ or http://www.wordpress.com/. For websites, visit www.weebly.com. Alternately you can contact us and we will set up one for you. When you set up one, make sure it is easy for people to find ways to contact you.

5. Post extracts of your book on your website or blog. Although this may see counter-intuitive, posting such free content allows your book to come up during search results. It also makes readers want to read more

6. A download of a few chapters of the book along with a discount coupon for purchase of the entire book. Or an online game where the winners get a discount on purchase of your book

7. Comment on other peoples' blogs, especially those on topics that match that of your book. Comment intelligently and don't brag. Sign off with your name and with a link to details of your book.

8. Guest blog on other sites that will allow you to.

9. Invest in social media such as Twitter, MySpace, Facebook and Orkut. The investment is of time, not money. This is a whole new beast called "social media marketing" and if you are here, you have probably heard of it already

10. Send out free press releases. Google "free press releases" and you will find many such services. Your press release should be brief and should contain the words users might search for.

Offline promotion:

1. Invest in getting your book edited and in getting a good cover designed for your book. Nothing turns readers away as much as an error-riddled book does. Similarly, an attractive cover can help market your book.

2. Dig into your mailing list - email every contact and tell them about your book. Ask them to promote your book in turn.

3. Similarly phone your friends and tell them about your book.

4. Contact your local newspaper. Ask them to do a review of your book. There is a certain prestige that comes with being a reviewed author. Give free copies away for reviews

5. Contact your local FM station and ask them to do an interview. Promote your book there

6. Make post cards for Diwali, Id or Christmas. Promote your book on it and send it to friends and acquaintances

7. If your book is on a niche subject, offer your services as a speaker when a seminar or conference is held on that or on an allied subject.

8. Promote your book at social meetings and gatherings.

9. Depending on the audience for your book, keep your book for sale in "unusual places" like coffee shops or supermarkets. People who frequent these places often have time to spare and money to spend. An attractively placed book might just trigger an impulse purchase

10. Arrange for readings and book signings if your environment allows it. Have them in prominent bookstores in your neighbourhood. In places like Bombay and Bangalore, weekly bingo is a common occurrence. Have your book launched before or after one such or similar meet. Cafes are another place where you can promote your book

Books on Demand

The unique ability of print-on-demand to produce only as many books as required allows us, at CinnamonTeal Publishing, to experiment in exciting ways. Like our partnerships with publishers around the world, that allow them to introduce their titles in India at practically no cost and allow us to introduce good books to our readers in India.

CinnamonTeal introduces the titles in India on its own website and those of its channel partners. The books are printed on sale and dispatched to customers. The publisher is thus able to sell within India and does not have to spend a dime in the process. All rights, even those for sale within India, still rest with the publisher. By this arrangement, CinnamonTeal only charges for printing and shipping. The rest, after accounting for channel discounts, is reimbursed to the publisher.

Using this model, CinnamonTeal has partnered with publishers in Nigeria, South Africa, UK, Canada and Australia, thus allowing readers in India access to good literature from these countries. It has also allowed lesser-known publishers to introduce their titles in India and receive a readership for them.

CinnamonTeal wishes to partner with more publishers using this model. If you are a publisher and are interested in finding more about how you could work with us, do write in at contactus@ cinnamonteal.in

To view these books, do visit our website at:
http://www.cinnamonteal.in/index.php?go=gallery9
http://www.cinnamonteal.in/index.php?go=gallery10

Meet Our Author: Chidambaram Ramesh

Chidambaram Ramesh is the author of Shroud Of Turin - An Imprint Of The Soul, Apparition Or Quantum Bio-Hologram, recently published by CinnamonTeal.This is the first book on the Shroud of Turin by an Indian author, and proposes for the first time, the Quantum Bio-Holographic idea to explain the shroud image. It also gives re-birth to the forgotten science of palingenesis - the resurrection of spectral images of plants out of ashes. The author has attempted to explain almost all the peculiar characteristics of the Shroud image like photographic negativity, spatial encryption of 3-D data, non-directionality and other amazing aspects.


What inspired you to write ‘The Shroud of Turin’ particularly since there are so many books on the subject? What makes it different?
Indeed, there are numerous books on the Shroud of Turin. But most of them are documentary in nature, that is, they usually provide a comprehensive list of collected facts or information relating to the Shroud, its documented history, etc. This book is distinct in as much as it attempts to offer valid scientific explanation and a working hypothesis for the formation of mysterious image on the Shroud. There are only very few theories trying to provide explanation to the Shroud image; nonetheless they could not explain all the unique or extraordinary characteristics of the Shroud image. The quantum bio-holographic idea, the central theme of the present book, meets almost all the scientific criteria embarked by earlier scientific studies on the Shroud image. The photonegative characteristic, three-dimensional encryption of bodily depth-relief data, non-directionality, double-superficiality and other amazing aspects of the Shroud image are explained under the tutelage of quantum bio-holographic theory.

How did you get interested in the mystery of the Shroud of Turin?
In fact, I was initially working on a different, but closely related subject – morphogenetic fields. There are umpteen ideas and theories –both ancient and contemporary - to suggest that morphogenetic development of our body is more "structure-related" than "chemistry-related". A precise blueprint of the body is always hypothesized to guide the process of bodily development. The raison d’être for my belief is an medieval practice - Palingenesis - which is the resuscitation of spectral plants out of their ashes and a natural magic where spectral 3-dimensional images of snakes/scorpions manifest out of decomposed parts of the corresponding organisms after their physical death.  During the course of my scientific pursuit of these ideas, I unexpectedly came across the Shroud mystery. I could observe and discover a close linkage and resemblance between the phenomenon of 3-dimensional image creation in the process of palingenesis and the 3-dimensionally encoded image on the Shroud. I believed the underlying science of these natural phenomena, if explored, can help  to unwrap the mystery enshrouding the image on the Turin Shroud. The result is the book before you!

How much time did you take to finish the book?
As I said earlier, I was initially researching on the ideas of morphogenetic fields. The entire idea is based on the process of palingenesis. So I decided to collect, compare, and analyze almost all the available literature on the subject.  This work spanned over about two years and my efforts, I hope, yielded results. I could collect very valuable observations made by many legendaries like Carl Linnaeus, Sir Thomas Brown, Athanasius Kircher,  Sir Kenelme Digby etc who were of high repute in Western science and whose views we may still regard with high respect. It is a collection of hard-to-find information. It took about three years to see the book in print.

Has the process been easy? Did it ever make you feel hopeless and bleak?
It was not easy but interesting and the most enjoyable pursuit for me. In a way, it is like digging for treasure - treasure of knowledge. My coming to know of the observations of persons like Carl Linnaeus that all organisms - plants as well as animals - are capable of manifesting their 3-dimensional geometric structure even after their physical death or decomposition was a wonderful personal feeling and experience. It was never boredom.

Can you tell us your one best moment while working on this book, something you'd treasure down memory lane?
Yes, it was the moment I had when I saw, for the first time, the Shroud image in 3-dimensional. It was sent to me by Dr.Petrus Soons, a renowned Shroud 3-D researcher and in fact its creator. I was always worrying I write about a thing I have not seen in person. But the 3-D image I received from Dr.Soons relieved me of.

Briefly describe to us how you went about conducting research for the book?
I have, of course, stood on the shoulders of many ancient and medieval authors. The works are theirs; I have only collected them and tried to bring them into the realm of current science. At the start, my mind was bogged with questions how the decomposed parts of organism can record precise 3-D geometrical structures of the organisms. David Bohm's concepts of implicate order and holographic universe, Pribram’s idea of 'holographic brain', Rubert Sheldrake's morphic fields etc helped me a lot to arrive at the quantum holographic idea to explain the miraculous 3-D profiles created by organisms after their physical death. Dr.Mitchell’s essays on Quantum Holography, Late Dr.Sue Benford's article "Empirical Evidence Supporting Macro-Scale quantum holography in non-local effects" supported the idea of quantum holography in more concrete terms. Finnish scientist Dr.Matti Pitkanen was kind enough to explain me the scientific/theoretical basis of quantum bio-holography through personal emails. My academic background in engineering assisted me to grasp these concepts easily.   As regards the Shroud research, the findings of Dr.John Jackson, Particle Physicist Dame Piczek, Dr.Petrus Soons, etc made me to confirm that the Shroud image is an imprint of quantum bio-hologram.

Do you recall how your interest in writing originated?
Originally, my idea was to write a scientific paper on the subject. The multitude of information and ideas that I could collect over the period of time prompted me to make it into a book.

Any future projects in mind?
Now, I am a stern believer of the quantum holographic idea and indeed, I have enough scientific evidences to support my belief. The subject, if explored further, is certain to offer breathtaking discoveries, especially in the medical field. I have set my mind to work on these ideas further. My next book will be on Clairvoyance (Anjanam-Gazing) and Quantum Holographic Connections.

Can you tell us your experience of working with CinnamonTeal Publishing?
I must first thank CinnamonTeal Publishing for transforming my dream of publishing a book into a reality in a short span of time. I am very grateful to Ms.Queenie R.Fernandes, Co-founder/director for her patience to carry out all the corrections/improvements I used to suggest time to time. On all fronts, quality of print, cover design etc – I like and recommend CinnamonTeal Publishing.

Birthday Specials

Each month, starting this November, we will offer discounts on classics penned by authors celebrating their birthdays that month.

        

The classics are offered in 6x9 sizes with textured covers that are specially designed to make your book a sure conversation starter. What's more, you can gift these and have a dedication page inserted in the book.

The covers shown here are just a sample of what can be ordered. The entire catalogue is listed here.