Session 3: Book Marketing in the Age of Social Media

Session 3

Book marketing in age of social media received dynamic participation  from the audience.

The aim of the session was to cipher strategies to reach a reader via social media marketing.

Preeti   Vyas, a big believer in social media platform stressed on a one-on-one connection with the audiences .

Social networking is about finding out your personality and that of your company” said .Maegan Chadwick Dobson of Tara books, Chennai. More than just a marketing strategy, Social media should be used to develop a connect with your audience even before  you start penning your book. Kiruba Shankar stated that it was more enjoyable to author a book when you collaborate with people online.

Blogs, Twitter and Facebook were established as potential platforms for book marketing.Lipika Bhushan from  Harper Collins and Nikhil Pahwa of mediaNama.com shared  their views and experiences. Nikhil Pahwa stated that since the time gap between a consumers impulse and purchase has reduced, demands need to be met more efficiency.

Session 2: The Future of Independent Publishing

Great attention was given to the minute aspects of this topic. The chairperson Ms. Indu Chandrashekhar introduced the panel members, all of whom had rich experience on the independent publishing front.
Ms. Amrita Akhil, the Director of Marketing IPDA, in her presentation, elaborated on independent publishing, the marketing system followed currently and so on.
Mr. Alvito Barreto shared his personal publishing experiences and discussed the problems faced by independent book stores.
Ms. Radhika Menon and Ms Mandira Sen also gave their valuable inputs.
A healthy audience –panel interaction was then carried on for around 45 minutes.

Workshop 1: The Art of Academic Writing

Payal Kumar, Vice President, Editorial and Publishing at Sage Publications India, conducted the workshop on "The Art of Academic Writing". Addressing various aspects of the art, she stated the need for refined writing that will eventually help increase the chances of a piece of work being published.

"The main reason why scholars manuscripts get rejected by journal is due to the fact that they do not keep in mind their readership audience when writing. Another factor would be the distinctive style sheet of a journal that isn't followed."

Mr. Kumar focused on the aim and scope of academic writing along with topics like plagiarism, citation and open source publishing.She has also laid emphasis on the need for turning authors into publishers.

"Poor referencing reflects poor report writing", she said in her presentation.

The workshop ended with queries from the audience.

Publishing Next commences, "Where are digital books headed?"

CinnamonTeal unveiled its first ever International Conference "Publishing Next"-the next chapter in publishing has just begun. With the inaugural ceremony beginning at 9.30 am, the conference has evoked a large turnout of participants.
The first panel discussion dealth with the subject of "where are digital books headed?". Four panel members, James Bridle, Kailsh Balani, Prathiba Sastry, Radhika Menon, along with the moderator, Ms. Jaya Bhattacharji Rose deliberated on the scope of e-books in the quickly evolving media scene. Ms. Radhika Menon presented her views on the i-pads and the i-phones dominating the markets today. Digital books for children should aim at fulfilling the market demands of providing overall educative experience.
"E-books provide a window into the reading process" said James Bridle, Director of Bookake, U.K as he encouraged the use of e-books among all spheres, since they are more sophisticated and the content can be enchanced. Pratibha Sastry, Kailash Balani also shared their distinguished views on the subject. The session ended with an audience-panel discussion.