CinnamonTeal Publishing has launched a new distribution service that will cater to electronic books alone. This service primarily targeted for the distribution of books in Indian languages will allow CinnamonTeal Publishing to leverage its association with several ebook distribution services around the globe and ensure worldwide visibility and availability for its titles. In addition to its revamped website dogearsetc.com, ebooks distributed by CinnamonTeal will also be available through smashwords.com and globalebooks.es, allowing its titles to be purchased on more than 100 websites and a wide range of devices.
CinnamonTeal believes that this service will allow publishers to make their books available worldwide without the extra hassles of printing and physical distribution, in a medium that is increasingly gaining currency among readers. There is a lot of evidence to suggest that ebook sales are increasing worldwide and while CinnamonTeal Publishing already provides ebook development services, this new distribution service will supplement that service and ensure that the produced titles are also now easily available to buyers. For new authors, especially those who wish to self-publishing, this service provides them the low cost option of doing everything electronically and altogether rejecting the option of producing copies in print.
This service will be available for all languages and books will be produced in EPUB, MOBI and PDF formats. For more details, do write in to contactus@ cinnamonteal.in
22 Aug 2011
15 Aug 2011
At Lightning Speed
Distribution remains the ultimate challenge that self-publishing authors face, one that renders a book inadequate no matter how well written and produced. At CinnamonTeal we have tried our best to provide distribution services for our titles but these have been confined to India. Many authors wish that their book be available elsewhere. Our latest offering provides for just that.
Starting this month, we have entered into an agreement with LSI, an international POD distributor as a result of which we will be able to offer POD distribution services and make our titles available for buyers in Europe and North America. This agreement, allows us access to the following booksellers:
We hope that this service will go a long way in making our titles accessible to a larger audience. We have always believed that our authors have told some beautiful stories. We are glad many more can now read them.
To know more about this service, email us at marketing@ dogearsetc.com
Starting this month, we have entered into an agreement with LSI, an international POD distributor as a result of which we will be able to offer POD distribution services and make our titles available for buyers in Europe and North America. This agreement, allows us access to the following booksellers:
| International | USA | |
|---|---|---|
| Adlibris | Coutts | Ingram |
| Agapea | Eden.co.uk | Amazon.com |
| Aphrohead | Gardners | Baker & Taylor |
| Amazon.co.uk | Mallory International | Barnes & Noble |
| Bertrams | Paperback Shop | Espresso Book Machine |
| Blackwell | STL | NACSCORP |
We hope that this service will go a long way in making our titles accessible to a larger audience. We have always believed that our authors have told some beautiful stories. We are glad many more can now read them.
To know more about this service, email us at marketing@ dogearsetc.com
29 Jun 2011
Blast from the past
My home state, of Goa, has a rich history of printing and publishing. The first printing press arrived here in 1556, although unintentionally, when the ship carrying it stopped at Goa en route to Abyssinia but couldn't move forward because the weather won't permit it to. So, quite unwittingly, Goa had the distinction of having the first printing press in Asia. It was attached to the Jesuit training centre for aspiring priests, the St Paul's College.
In here and at the Rachol Seminary several works were published, mostly spiritual books that catered to the needs of the newly converted indigenous population. These books also alluded to the circumstances of the times and became a commentary of the socio-political environment present then. Following the expulsion of Jesuits from Goa in 1759, and a general disinterest in protecting cultural documents like these, many of these precious works were lost either to ransacking crowds or to interested bibliophiles who added these books to their collections.
Gradually these books and manuscripts are beginning to resurface, in far away places. Many of them are now available in public or college libraries in Paris, London and Lisbon or among private libraries in India. Many of them are in a dilapidated state, close to ruin. These books represent an important part of the cultural landscape of the state and must be preserved for future research and scholarship.
Credit must be given to the Central Library, Goa and its curator, Carlos Fernandes, who is doing his best to make these texts available once again to readers in Goa. We at CinnamonTeal Publishing have been working closely with him, and have thus been able to develop an expertise in book restoration and printing and thus add another service to our repertoire.
The books we have restored so far include a volume of the Jesuit Miguel de Almeida's Jardim de pastores, which was printed in Goa in five volumes in. 1658-9 and an account of the life of Jivbadada Kerkar, a senapati (commander) in the Maratha army in the Peshwa era. We are currently working on a reprint of "Arte da Lingoa Canarim" (A Grammer of Konkani), published in 1640. The text of this book was available only at the School of Oriental and African Studies, London, which graciously allowed us to work on a reprint.
The book was originally in a very bad condition before we painstakingly "restored" it.
With each book, we carefully scan the pages using a specially constructed book scanner, "clean out" the embellishments on each page and carefully layout the book to closely resemble the original. The book is then printed in required quantities. It has usually been just a couple of copies each time so that these copies can be circulated or loaned to members of the library while the original book is carefully preserved.
We are very excited about this new line of business because it allows us the excitement of discovery of new worlds, quite removed from modern times, one we could only imagine without the guidance of these texts.
In here and at the Rachol Seminary several works were published, mostly spiritual books that catered to the needs of the newly converted indigenous population. These books also alluded to the circumstances of the times and became a commentary of the socio-political environment present then. Following the expulsion of Jesuits from Goa in 1759, and a general disinterest in protecting cultural documents like these, many of these precious works were lost either to ransacking crowds or to interested bibliophiles who added these books to their collections.
Gradually these books and manuscripts are beginning to resurface, in far away places. Many of them are now available in public or college libraries in Paris, London and Lisbon or among private libraries in India. Many of them are in a dilapidated state, close to ruin. These books represent an important part of the cultural landscape of the state and must be preserved for future research and scholarship.
Credit must be given to the Central Library, Goa and its curator, Carlos Fernandes, who is doing his best to make these texts available once again to readers in Goa. We at CinnamonTeal Publishing have been working closely with him, and have thus been able to develop an expertise in book restoration and printing and thus add another service to our repertoire.
The books we have restored so far include a volume of the Jesuit Miguel de Almeida's Jardim de pastores, which was printed in Goa in five volumes in. 1658-9 and an account of the life of Jivbadada Kerkar, a senapati (commander) in the Maratha army in the Peshwa era. We are currently working on a reprint of "Arte da Lingoa Canarim" (A Grammer of Konkani), published in 1640. The text of this book was available only at the School of Oriental and African Studies, London, which graciously allowed us to work on a reprint.
The book was originally in a very bad condition before we painstakingly "restored" it.
With each book, we carefully scan the pages using a specially constructed book scanner, "clean out" the embellishments on each page and carefully layout the book to closely resemble the original. The book is then printed in required quantities. It has usually been just a couple of copies each time so that these copies can be circulated or loaned to members of the library while the original book is carefully preserved.
We are very excited about this new line of business because it allows us the excitement of discovery of new worlds, quite removed from modern times, one we could only imagine without the guidance of these texts.
22 Feb 2011
Marketing your book!
After your book has been written, edited and laid out and ready to be printed, you need to start thinking about ways to market it so that people know about yoru book and set out to buy it. Book marketing, perhaps, is most ignored by authors when they could themselves be the most passionate salesperson their book could have. While we do provide a wide range of marketing plans, here's a list we put together for our authors to do themselves. Perhaps something you could borrow from?
Online promotion:
1. Have bloggers review your book. Choose relevant bloggers. For example, if your book is on science fiction, send it to bloggers who are sci-fi aficionados
2. Add a "signature" to your email. Signatures should be brief and "punchy". Add a link to information about your book if possible
3. Get friends to add your link to their email signatures
4. Create a free website (blog) for your book. These are free and easy to set up. For blogs visit http://www.blogspot.com/ or http://www.wordpress.com/. For websites, visit www.weebly.com. Alternately you can contact us and we will set up one for you. When you set up one, make sure it is easy for people to find ways to contact you.
5. Post extracts of your book on your website or blog. Although this may see counter-intuitive, posting such free content allows your book to come up during search results. It also makes readers want to read more
6. A download of a few chapters of the book along with a discount coupon for purchase of the entire book. Or an online game where the winners get a discount on purchase of your book
7. Comment on other peoples' blogs, especially those on topics that match that of your book. Comment intelligently and don't brag. Sign off with your name and with a link to details of your book.
8. Guest blog on other sites that will allow you to.
9. Invest in social media such as Twitter, MySpace, Facebook and Orkut. The investment is of time, not money. This is a whole new beast called "social media marketing" and if you are here, you have probably heard of it already
10. Send out free press releases. Google "free press releases" and you will find many such services. Your press release should be brief and should contain the words users might search for.
Offline promotion:
1. Invest in getting your book edited and in getting a good cover designed for your book. Nothing turns readers away as much as an error-riddled book does. Similarly, an attractive cover can help market your book.
2. Dig into your mailing list - email every contact and tell them about your book. Ask them to promote your book in turn.
3. Similarly phone your friends and tell them about your book.
4. Contact your local newspaper. Ask them to do a review of your book. There is a certain prestige that comes with being a reviewed author. Give free copies away for reviews
5. Contact your local FM station and ask them to do an interview. Promote your book there
6. Make post cards for Diwali, Id or Christmas. Promote your book on it and send it to friends and acquaintances
7. If your book is on a niche subject, offer your services as a speaker when a seminar or conference is held on that or on an allied subject.
8. Promote your book at social meetings and gatherings.
9. Depending on the audience for your book, keep your book for sale in "unusual places" like coffee shops or supermarkets. People who frequent these places often have time to spare and money to spend. An attractively placed book might just trigger an impulse purchase
10. Arrange for readings and book signings if your environment allows it. Have them in prominent bookstores in your neighbourhood. In places like Bombay and Bangalore, weekly bingo is a common occurrence. Have your book launched before or after one such or similar meet. Cafes are another place where you can promote your book
Online promotion:
1. Have bloggers review your book. Choose relevant bloggers. For example, if your book is on science fiction, send it to bloggers who are sci-fi aficionados
2. Add a "signature" to your email. Signatures should be brief and "punchy". Add a link to information about your book if possible
3. Get friends to add your link to their email signatures
4. Create a free website (blog) for your book. These are free and easy to set up. For blogs visit http://www.blogspot.com/ or http://www.wordpress.com/. For websites, visit www.weebly.com. Alternately you can contact us and we will set up one for you. When you set up one, make sure it is easy for people to find ways to contact you.
5. Post extracts of your book on your website or blog. Although this may see counter-intuitive, posting such free content allows your book to come up during search results. It also makes readers want to read more
6. A download of a few chapters of the book along with a discount coupon for purchase of the entire book. Or an online game where the winners get a discount on purchase of your book
7. Comment on other peoples' blogs, especially those on topics that match that of your book. Comment intelligently and don't brag. Sign off with your name and with a link to details of your book.
8. Guest blog on other sites that will allow you to.
9. Invest in social media such as Twitter, MySpace, Facebook and Orkut. The investment is of time, not money. This is a whole new beast called "social media marketing" and if you are here, you have probably heard of it already
10. Send out free press releases. Google "free press releases" and you will find many such services. Your press release should be brief and should contain the words users might search for.
Offline promotion:
1. Invest in getting your book edited and in getting a good cover designed for your book. Nothing turns readers away as much as an error-riddled book does. Similarly, an attractive cover can help market your book.
2. Dig into your mailing list - email every contact and tell them about your book. Ask them to promote your book in turn.
3. Similarly phone your friends and tell them about your book.
4. Contact your local newspaper. Ask them to do a review of your book. There is a certain prestige that comes with being a reviewed author. Give free copies away for reviews
5. Contact your local FM station and ask them to do an interview. Promote your book there
6. Make post cards for Diwali, Id or Christmas. Promote your book on it and send it to friends and acquaintances
7. If your book is on a niche subject, offer your services as a speaker when a seminar or conference is held on that or on an allied subject.
8. Promote your book at social meetings and gatherings.
9. Depending on the audience for your book, keep your book for sale in "unusual places" like coffee shops or supermarkets. People who frequent these places often have time to spare and money to spend. An attractively placed book might just trigger an impulse purchase
10. Arrange for readings and book signings if your environment allows it. Have them in prominent bookstores in your neighbourhood. In places like Bombay and Bangalore, weekly bingo is a common occurrence. Have your book launched before or after one such or similar meet. Cafes are another place where you can promote your book
Subscribe to:
Posts (Atom)