Workshop on Social Media Marketing
This workshop was handled by two social media strategists, Maya Hemant and Maegan Chadwick-Dobson from Pratham Books and Tara Books respectively.
The use of common social media tools like blogs, twitter and facebook alongwith not-so-frequently used SoundCloud, Slideshare, Youtube and so on were dealt with. The audience was advised to devise their own unique social media strategy according to the personality of their distinctive companies. Problems and pitfalls were also discussed and videos were shown for better understanding of the topic.