Saying it Aloud

While the jury is still out on whether the demise of the printed form of the book is near, what is almost certain is that readers will choose to consume the contents of the book in whatever manner they see fit. While e-books have made the news thanks to the Kindle and the iPad, audiobooks make for another exciting avenue through which content can be distributed and sold.

For self-publishing authors, it becomes important to tap into any avenue that could possibly increase the awareness of the book and, consequently, its sales. While we, at CinnamonTeal, had put at the disposal of our authors a wide range of book marketing options, developing and distributing audiobooks still remained a challenge for us.

Our association with iScript may have changed all that. This partnership allows our authors to avail of state-of-the-art facilities in the development of their audiobook. Our authors can choose whether to produce an audio clip of the whole book or just an excerpt and the accent and diction of the author. The author can then choose to put the audiobook up for sale or may choose to post the excerpt as a marketing device for the book.

We are very excited about this development and hope our authors will leverage this opportunity

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