16-Sep-2011

Session 3: Book Marketing in the Age of Social Media


Session 3
Book marketing in age of social media received dynamic participation  from the audience.
The aim of the session was to cipher strategies to reach a reader via social media marketing.
Preeti   Vyas, a big believer in social media platform stressed on a one-on-one connection with the audiences .
Social networking is about finding out your personality and that of your company” said .Maegan Chadwick Dobson of Tara books, Chennai. More than just a marketing strategy, Social media should be used to develop a connect with your audience even before  you start penning your book. Kiruba Shankar stated that it was more enjoyable to author a book when you collaborate with people online.
Blogs, Twitter and Facebook were established as potential platforms for book marketing.Lipika Bhushan from  Harper Collins and Nikhil Pahwa of mediaNama.com shared  their views and experiences. Nikhil Pahwa stated that since the time gap between a consumers impulse and purchase has reduced, demands need to be met more efficiency.





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