16-Sep-2011

Learning from the music Industry's experience-Anish Trivedi


An unexpected but much welcomed session by Anish Trivedi ,  this veteran of the music industry came up and shared  his experiences with the changing music industry scenario over the last fifteen years.

With the onset of piracy , Torrent’s, itunes  and so on, the  industry attempted to protect themselves from the internet but eventually realised that there is no real way to do it. You cannot stop people from downloading free pirated tracks. The way out was to collaborate with online  mediums to make it easier and more convienent  for music to reach the people.

He drew parallels in this respect with the publishing industry, which had all authors and publishers present nodding their heads in agreement. The paradigm has changed he concluded.

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